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<style>
  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
 
  :root {
    --cream: #F5F0E8;
    --cream-mid: #EDE7D8;
    --cream-dark: #D9D1BF;
    --ink: #1A1612;
    --ink-mid: #3D3630;
    --ink-light: #6B6058;
    --red: #C0392B;
    --red-light: #F5EAE8;
    --teal: #1A6B5C;
    --teal-light: #E3EFEc;
    --border: rgba(26,22,18,0.15);
    --border-heavy: rgba(26,22,18,0.35);
  }
 
  body {
    background: var(--cream);
    color: var(--ink);
    font-family: 'DM Sans', sans-serif;
    font-weight: 400;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
  }
 
  /* ── HEADER ── */
  .ph-header {
    border-bottom: 2px solid var(--ink);
    padding: 3rem 2.5rem 2rem;
    display: grid;
    grid-template-columns: 1fr auto;
    align-items: end;
    gap: 1rem;
  }
  .ph-header-eyebrow {
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--ink-light);
    margin-bottom: 0.5rem;
  }
  .ph-header-title {
    font-family: 'DM Serif Display', serif;
    font-size: clamp(36px, 6vw, 64px);
    line-height: 1.05;
    color: var(--ink);
    font-weight: 400;
  }
  .ph-header-title em {
    font-style: italic;
    color: var(--ink-mid);
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  .ph-header-aside {
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  }
  .ph-header-tagline {
    font-family: 'DM Mono', monospace;
    font-size: 12px;
    color: var(--ink-light);
    line-height: 1.7;
    max-width: 240px;
  }
 
  /* ── NAV TABS ── */
  .ph-nav {
    display: flex;
    border-bottom: 1px solid var(--border-heavy);
    padding: 0 2.5rem;
    gap: 0;
    overflow-x: auto;
    scrollbar-width: none;
  }
  .ph-nav::-webkit-scrollbar { display: none; }
  .ph-tab {
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--ink-light);
    padding: 1rem 1.5rem 0.9rem;
    cursor: pointer;
    border-bottom: 2px solid transparent;
    margin-bottom: -1px;
    white-space: nowrap;
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    border-left: none;
    border-right: none;
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  .ph-tab:hover { color: var(--ink); }
  .ph-tab.active {
    color: var(--ink);
    border-bottom-color: var(--ink);
  }
 
  /* ── SECTIONS ── */
  .ph-section {
    display: none;
    padding: 2.5rem 2.5rem 4rem;
    animation: fadeIn 0.2s ease;
  }
  .ph-section.active { display: block; }
  @keyframes fadeIn { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: translateY(0); } }
 
  /* ── TIER GRID ── */
  .tier-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1px;
    border: 1px solid var(--border-heavy);
    background: var(--border-heavy);
    margin-bottom: 1rem;
  }
  .tier-card {
    background: var(--cream);
    padding: 2rem 1.75rem;
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 0;
  }
  .tier-card.featured {
    background: var(--ink);
    color: var(--cream);
  }
 
  .tier-tag {
    font-family: 'DM Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--ink-light);
    margin-bottom: 1.25rem;
  }
  .tier-card.featured .tier-tag {
    color: var(--cream-dark);
  }
  .tier-tag span {
    display: inline-block;
    background: var(--cream-dark);
    color: var(--ink-mid);
    padding: 2px 8px;
    border-radius: 2px;
    font-size: 9px;
    letter-spacing: 0.08em;
    vertical-align: middle;
    margin-left: 6px;
  }
  .tier-card.featured .tier-tag span {
    background: rgba(255,255,255,0.12);
    color: var(--cream);
  }
 
  .tier-name {
    font-family: 'DM Serif Display', serif;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.1;
    margin-bottom: 0.5rem;
    color: inherit;
  }
  .tier-card.featured .tier-name { color: var(--cream); }
 
  .tier-price {
    font-family: 'DM Mono', monospace;
    font-size: 32px;
    font-weight: 500;
    color: inherit;
    margin-bottom: 0.2rem;
    line-height: 1;
  }
  .tier-price-unit {
    font-family: 'DM Sans', sans-serif;
    font-size: 13px;
    color: var(--ink-light);
    margin-bottom: 1.5rem;
  }
  .tier-card.featured .tier-price-unit { color: var(--cream-dark); }
 
  .tier-divider {
    width: 32px;
    height: 1px;
    background: var(--border-heavy);
    margin-bottom: 1.25rem;
  }
  .tier-card.featured .tier-divider { background: rgba(255,255,255,0.2); }
 
  .tier-list {
    list-style: none;
    flex: 1;
  }
  .tier-list li {
    font-size: 13.5px;
    color: var(--ink-mid);
    padding: 4px 0;
    display: flex;
    gap: 8px;
    align-items: baseline;
    line-height: 1.4;
  }
  .tier-card.featured .tier-list li { color: rgba(245,240,232,0.85); }
  .tier-list li::before {
    content: "—";
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    color: var(--ink-light);
    flex-shrink: 0;
    margin-top: 1px;
  }
  .tier-card.featured .tier-list li::before { color: rgba(245,240,232,0.4); }
 
  /* ── NOTES ── */
  .tier-note {
    background: var(--cream-mid);
    border-left: 3px solid var(--ink);
    padding: 1rem 1.25rem;
    font-family: 'DM Mono', monospace;
    font-size: 12px;
    color: var(--ink-mid);
    line-height: 1.7;
    margin-bottom: 2.5rem;
  }
  .tier-note strong { color: var(--ink); font-weight: 500; }
 
  /* ── MARKET BENCH ── */
  .section-eyebrow {
    font-family: 'DM Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--ink-light);
    margin-bottom: 1.5rem;
    padding-bottom: 0.5rem;
    border-bottom: 1px solid var(--border);
  }
 
  .bench-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 13px;
    margin-bottom: 3rem;
  }
  .bench-table th {
    font-family: 'DM Mono', monospace;
    font-size: 10px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--ink-light);
    text-align: left;
    padding: 0.6rem 0.75rem;
    border-bottom: 1px solid var(--border-heavy);
  }
  .bench-table td {
    padding: 0.65rem 0.75rem;
    border-bottom: 1px solid var(--border);
    color: var(--ink-mid);
  }
  .bench-table td:first-child {
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    color: var(--ink-light);
    letter-spacing: 0.04em;
  }
  .bench-table tr:last-child td { border-bottom: none; }
 
  /* ── CATEGORY HEADING ── */
  .cat-heading {
    display: flex;
    align-items: baseline;
    gap: 1rem;
    margin-bottom: 1.5rem;
    margin-top: 2.5rem;
  }
  .cat-heading:first-child { margin-top: 0; }
  .cat-heading h2 {
    font-family: 'DM Serif Display', serif;
    font-size: 30px;
    font-weight: 400;
    line-height: 1;
  }
  .cat-heading .cat-num {
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    color: var(--ink-light);
  }
 
  /* ── ADD-ONS TABLE ── */
  .addons-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1px;
    border: 1px solid var(--border-heavy);
    background: var(--border-heavy);
    margin-bottom: 1rem;
  }
  .addon-cell {
    background: var(--cream);
    padding: 1rem 1.25rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
  }
  .addon-cell .addon-name {
    font-size: 13.5px;
    color: var(--ink-mid);
  }
  .addon-cell .addon-price {
    font-family: 'DM Mono', monospace;
    font-size: 13px;
    color: var(--ink);
    white-space: nowrap;
    margin-left: 1rem;
  }
 
  /* ── CTA ── */
  .ph-cta {
    margin-top: 3rem;
    border-top: 2px solid var(--ink);
    padding-top: 2rem;
    display: flex;
    align-items: center;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 1rem;
  }
  .ph-cta-text {
    font-family: 'DM Serif Display', serif;
    font-size: 26px;
    font-weight: 400;
    font-style: italic;
    color: var(--ink-mid);
  }
  .ph-cta-btn {
    display: inline-block;
    font-family: 'DM Mono', monospace;
    font-size: 11px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--cream);
    background: var(--ink);
    padding: 0.8rem 2rem;
    text-decoration: none;
    border-radius: 2px;
    transition: background 0.15s;
  }
  .ph-cta-btn:hover { background: var(--ink-mid); }
 
  /* ── RESPONSIVE ── */
  @media (max-width: 700px) {
    .ph-header { grid-template-columns: 1fr; padding: 2rem 1.25rem 1.5rem; }
    .ph-header-aside { text-align: left; }
    .ph-nav { padding: 0 1.25rem; }
    .ph-section { padding: 2rem 1.25rem 3rem; }
    .tier-grid { grid-template-columns: 1fr; }
    .addons-grid { grid-template-columns: 1fr; }
    .ph-cta { flex-direction: column; align-items: flex-start; }
  }
  @media (max-width: 960px) and (min-width: 701px) {
    .tier-grid { grid-template-columns: 1fr; }
  }
</style>
</head>
<body>
 
<div id="ph-root">
 
  <!-- HEADER -->
  <header class="ph-header">
    <div>
      <p class="ph-header-eyebrow">A. Holmes Photography · Austin, TX</p>
      <h1 class="ph-header-title">The <em>menu.</em></h1>
    </div>
    <div class="ph-header-aside">
      <p class="ph-header-tagline">No specialty.<br>Unreasonable standards.<br>Tell me what you need.</p>
    </div>
  </header>
 
  <!-- TABS -->
  <nav class="ph-nav" role="tablist">
    <button class="ph-tab active" data-tab="headshots" role="tab" aria-selected="true">Headshots</button>
    <button class="ph-tab" data-tab="ecomm" role="tab">E-commerce</button>
    <button class="ph-tab" data-tab="lifestyle" role="tab">Lifestyle & brand</button>
    <button class="ph-tab" data-tab="cpg" role="tab">CPG / commercial</button>
    <button class="ph-tab" data-tab="addons" role="tab">Add-ons</button>
  </nav>
 
  <!-- ─────────── HEADSHOTS ─────────── -->
  <section class="ph-section active" id="tab-headshots" role="tabpanel">
 
    <div class="cat-heading">
      <h2>Headshots & portraits</h2>
      <span class="cat-num">01</span>
    </div>
 
    <div class="tier-grid">
      <div class="tier-card">
        <div class="tier-tag">Counter basics</div>
        <div class="tier-name">Quick draw</div>
        <div class="tier-price">$275</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>30 min studio or on-location</li>
          <li>2 outfit changes</li>
          <li>10 edited finals</li>
          <li>48 hr delivery</li>
        </ul>
      </div>
      <div class="tier-card featured">
        <div class="tier-tag">Most ordered <span>Popular</span></div>
        <div class="tier-name">Brand portrait</div>
        <div class="tier-price">$475</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>60 min on-location or studio</li>
          <li>3 outfit changes</li>
          <li>25 edited finals</li>
          <li>2 looks / backgrounds</li>
          <li>48 hr delivery</li>
        </ul>
      </div>
      <div class="tier-card">
        <div class="tier-tag">Full menu</div>
        <div class="tier-name">Executive</div>
        <div class="tier-price">$850</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>2 hr session</li>
          <li>Multiple looks + locations</li>
          <li>40+ edited finals</li>
          <li>Retouching included</li>
          <li>24 hr priority delivery</li>
        </ul>
      </div>
    </div>
 
    <div class="tier-note">
      <strong>Corporate teams:</strong> 1–5 people $200/ea · 6–15 people $150/ea · 16+ contact for quote. Minimum booking $500. On-site available anywhere in the Austin metro. Live-screen preview available.
    </div>
 
    <div class="ph-cta">
      <span class="ph-cta-text">The counter is open.</span>
      <a href="/info-contact" class="ph-cta-btn">Book your session →</a>
    </div>
 
  </section>
 
  <!-- ─────────── E-COMM ─────────── -->
  <section class="ph-section" id="tab-ecomm" role="tabpanel">
 
    <div class="cat-heading">
      <h2>E-commerce product</h2>
      <span class="cat-num">02</span>
    </div>
 
    <div class="tier-grid">
      <div class="tier-card">
        <div class="tier-tag">Counter basics</div>
        <div class="tier-name">Catalog starter</div>
        <div class="tier-price">$65</div>
        <div class="tier-price-unit">per final image · min. 8 images</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>White / clean background</li>
          <li>1–2 angles per product</li>
          <li>Basic retouching</li>
          <li>Amazon & Shopify ready</li>
          <li>5-day delivery</li>
        </ul>
      </div>
      <div class="tier-card featured">
        <div class="tier-tag">Most ordered <span>Popular</span></div>
        <div class="tier-name">Multi-angle pack</div>
        <div class="tier-price">$120</div>
        <div class="tier-price-unit">per final image · min. 6 products</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>Clean or contextual background</li>
          <li>3–5 angles per product</li>
          <li>Detail / macro shots</li>
          <li>Full retouch included</li>
          <li>Usage rights included</li>
          <li>3-day delivery</li>
        </ul>
      </div>
      <div class="tier-card">
        <div class="tier-tag">Full menu</div>
        <div class="tier-name">Editorial catalog</div>
        <div class="tier-price">$225</div>
        <div class="tier-price-unit">per final image</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>Styled / lifestyle hybrid</li>
          <li>Full art direction</li>
          <li>5–8 finals per product</li>
          <li>Advanced retouching</li>
          <li>All usage rights included</li>
          <li>Priority delivery</li>
        </ul>
      </div>
    </div>
 
    <div class="tier-note">
      <strong>Volume discounts:</strong> 50–99 images 15% off · 100+ images 25% off. Reflective, glass, or liquid products add a 20% complexity fee. Day rate available: $1,500 half-day · $2,500 full day (unlimited SKUs on shoot day).
    </div>
 
    <div class="ph-cta">
      <span class="ph-cta-text">The counter is open.</span>
      <a href="/info-contact" class="ph-cta-btn">Get a quote →</a>
    </div>
 
  </section>
 
  <!-- ─────────── LIFESTYLE ─────────── -->
  <section class="ph-section" id="tab-lifestyle" role="tabpanel">
 
    <div class="cat-heading">
      <h2>Lifestyle & brand</h2>
      <span class="cat-num">03</span>
    </div>
 
    <div class="tier-grid">
      <div class="tier-card">
        <div class="tier-tag">Counter basics</div>
        <div class="tier-name">Lifestyle mini</div>
        <div class="tier-price">$650</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>2 hr shoot, 1 location</li>
          <li>1–2 products or subjects</li>
          <li>20 edited finals</li>
          <li>Social + web use rights</li>
          <li>5-day delivery</li>
        </ul>
      </div>
      <div class="tier-card featured">
        <div class="tier-tag">Most ordered <span>Popular</span></div>
        <div class="tier-name">Brand half-day</div>
        <div class="tier-price">$1,400</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>4 hr shoot, 2 locations</li>
          <li>Up to 4 products / subjects</li>
          <li>40–50 edited finals</li>
          <li>Styled props, art direction</li>
          <li>Full digital rights</li>
          <li>48 hr delivery</li>
        </ul>
      </div>
      <div class="tier-card">
        <div class="tier-tag">Full menu</div>
        <div class="tier-name">Campaign full-day</div>
        <div class="tier-price">$2,800</div>
        <div class="tier-price-unit">per session</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>8 hr shoot, 3+ locations</li>
          <li>Full brand campaign</li>
          <li>75–100 edited finals</li>
          <li>All commercial rights</li>
          <li>Post-shoot strategy consult</li>
          <li>Priority delivery</li>
        </ul>
      </div>
    </div>
 
    <div class="tier-note">
      <strong>Talent & location billed separately:</strong> Model $400–$700/day · Location rental $500–$1,500/day · Hair + MUA $250–$500/day. Travel outside Austin metro: $0.70/mi + lodging at cost.
    </div>
 
    <div class="ph-cta">
      <span class="ph-cta-text">The counter is open.</span>
      <a href="/info-contact" class="ph-cta-btn">Plan your shoot →</a>
    </div>
 
  </section>
 
  <!-- ─────────── CPG ─────────── -->
  <section class="ph-section" id="tab-cpg" role="tabpanel">
 
    <div class="cat-heading">
      <h2>CPG & commercial</h2>
      <span class="cat-num">04</span>
    </div>
 
    <div class="tier-grid">
      <div class="tier-card">
        <div class="tier-tag">Counter basics</div>
        <div class="tier-name">Emerging brand</div>
        <div class="tier-price">$1,200</div>
        <div class="tier-price-unit">per project</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>Half-day shoot</li>
          <li>Up to 6 SKUs</li>
          <li>White + 1 lifestyle scene</li>
          <li>20 finals, basic retouch</li>
          <li>Digital use rights</li>
        </ul>
      </div>
      <div class="tier-card featured">
        <div class="tier-tag">Most ordered <span>Popular</span></div>
        <div class="tier-name">Mid-market CPG</div>
        <div class="tier-price">$2,800</div>
        <div class="tier-price-unit">per project</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>Full-day shoot</li>
          <li>Up to 15 SKUs</li>
          <li>2–3 styled scenes</li>
          <li>50 finals, full retouch</li>
          <li>Print + digital rights</li>
          <li>Pre-shoot consultation</li>
        </ul>
      </div>
      <div class="tier-card">
        <div class="tier-tag">Full menu</div>
        <div class="tier-name">Campaign production</div>
        <div class="tier-price">$5,500+</div>
        <div class="tier-price-unit">per project · custom quote</div>
        <div class="tier-divider"></div>
        <ul class="tier-list">
          <li>Multi-day shoot</li>
          <li>Unlimited SKUs</li>
          <li>Full art direction</li>
          <li>100+ finals</li>
          <li>Full commercial rights</li>
          <li>Retainer pricing available</li>
        </ul>
      </div>
    </div>
 
    <div class="tier-note">
      <strong>Licensing:</strong> Rates include standard digital + print usage rights. Broadcast, national advertising, packaging exclusivity, or multi-year licensing billed separately. Rush turnaround (under 72 hr) adds 25–30%.
    </div>
 
    <div class="ph-cta">
      <span class="ph-cta-text">The counter is open.</span>
      <a href="/info-contact" class="ph-cta-btn">Request a production quote →</a>
    </div>
 
  </section>
 
  <!-- ─────────── ADD-ONS ─────────── -->
  <section class="ph-section" id="tab-addons" role="tabpanel">
 
    <div class="cat-heading">
      <h2>À la carte</h2>
      <span class="cat-num">05</span>
    </div>
 
    <p style="font-size:14px; color:var(--ink-light); margin-bottom:1.75rem; font-family:'DM Mono',monospace; letter-spacing:0.02em;">Everything below can be added to any package at booking.</p>
 
    <div class="addons-grid">
      <div class="addon-cell">
        <span class="addon-name">Rush delivery (under 72 hr)</span>
        <span class="addon-price">+25–30%</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Additional retouching (per image)</span>
        <span class="addon-price">$25–$75</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">On-site corporate travel (Austin metro)</span>
        <span class="addon-price">Incl. mid/prem tiers</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Travel — outside Austin</span>
        <span class="addon-price">$0.70/mi + lodging</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Model talent (per day)</span>
        <span class="addon-price">$400–$700</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Hair & makeup artist (per day)</span>
        <span class="addon-price">$250–$500</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Location rental coordination</span>
        <span class="addon-price">$500–$1,500</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Post-shoot strategy consult (1 hr)</span>
        <span class="addon-price">$150</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Extended licensing (broadcast / national)</span>
        <span class="addon-price">Custom quote</span>
      </div>
      <div class="addon-cell">
        <span class="addon-name">Complexity fee — glass / reflective / liquid</span>
        <span class="addon-price">+20%</span>
      </div>
    </div>
 
    <div class="tier-note" style="margin-top:1rem;">
      <strong>Retainer clients:</strong> Book 4+ sessions per year and receive 10% off all packages, priority scheduling, and a dedicated pre-shoot planning call for each shoot. Ask about retainer terms at booking.
    </div>
 
    <div class="ph-cta">
      <span class="ph-cta-text">Tell me what you need.</span>
      <a href="/info-contact" class="ph-cta-btn">Start the conversation →</a>
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